Europe Award for the Business Management

(Fiumicino, 24th November 2007)

Dr. Pietro Parise, former Mayor of Sanremo, aiming at the creation of the services that can improve life quality, reached remarkable goals during his 50-year career due to his outstanding talents. He contributed to the building of Roja water system, which serves the whole province of Imperia, and of Portosole, considered one of the best tourist harbours in the Mediterranean Sea as well as to the movement of a railway in favour of the town of Ospedaletti. He carried out several initiatives to improve the important activity of Sanremo floriculture like the building of the first Flower Market in Valle Armea and the institution of air and land flower transportation services with controlled temperature to Germany, Sweden, Switzerland and Denmark. Dr. Parise, together with some cooperators, founded in 1969 at Uppsala (Sweden) the Interflora Company which became year after year the best flower transportation firm.

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